"The burning question for three seasons now has been "What does Betty want?" Every time anyone asks her, she has no clue."

This fits with what was beginning to happen at the time. Women were supposed to feel completely fulfilled being the good mother, devoted wife, always attentive to everyone's needs...but their own. More women started asking themselves that question, and many of them didn't have a clue as to the answer.

Betty is not alone. She even has her own bottle of 'mother's little helpers' to keep those thoughts at bay...