The intent to rob a store and display a callous disregard for the clerk's life while using a weapon is equivalent to speeding in a parking lot to you? Of course not.

The fair comparison is robbing someone for their money, and robbing someone for their money while calling them a name, one that may or may not be applicable to the victim. In such a serious case, the application of a hate crime charge is pointless, it would not outweigh the sentence for armed robbery or murder.