There is new peer-reviewed, randomized, double-blind, placebo-controlled research published in The Lancet that found that a mixture of artificial colors and sodium benzoate caused an increase in hyperactive behavior in the general population of 3 year olds and 8-9 year olds. I hope you won't be so dismissive of people who choose not to use food additives. Lancet. 2007 Nov 3;370(9598):1560-7. Food additives and hyperactive behaviour in 3-year-old and 8/9-year-old children in the community: a randomised, double-blinded, placebo-controlled trial. McCann D, Barrett A, Cooper A, Crumpler D, Dalen L, Grimshaw K, Kitchin E, Lok K, Porteous L, Prince E, Sonuga-Barke E, Warner JO, Stevenson J. School of Psychology, Department of Child Health, University of Southampton, Southampton, UK. Hyperactivity in Children Linked to Food Coloring: <link>