Jazzguitarman has it down. Will women's basketball compete with cooking shows, home improvement shows, fashion shows, doctor/lawyer shows, crime shows with evil male bad guys and shows with bumbling husbands in the domecile run by the scripted sharpness of the woman with the jaw-length hair cut? Though, seriously, to attract women, show the elements they like. Cut the game time in half to show real-life footage of the basketball ladies, where they live, how they spend their money, who they date and have dated, lots of close-ups of tearful moments about moments of past abuse by members of the oppressive patriarchy. Throw in a few enuchs for referees to reduce the testosterone on the tube. Forget training sessions.