The problem with Google isn't that it's a monopoly. The problem with Google is that it controls access to a truly terrifying amount of information, personal and powerful. A Google employee or group of them, with sufficient access, could have at their disposal some incredibly powerful information. And because Google controls so much server power, even if you deliberately go out of the way to avoid using their products and services, it's extremely hard to actually avoid transmitting private data through Google's web.

Of course, despite their tendency towards paranoia in other directions, tech-heads tend to be such blinkered utopians when it comes to their favored technologies and companies that no one will ever cal them out on it. And Google has it's most powerful marketing weapon, the "don't be evil" tagline-- which has always and only ever been an extremely clever, inoculating slogan, no different than any cooked up in a marketing department and carefully focused grouped to elicit a positive reaction from the gullible.