Colage:

If they users want a "fair share" then they're looking in the wrong place by going to Youtube in the first place. It's not like they were told that they'd get paid for that Naruto montage they sat to "We Didn't Start the Fire."

That's the price you pay for not being filtered. Anyone can create and publish their serial drama, book, musical album, etc., because of the internet, but that doesn't mean that suddenly there are more works worth publishing. Those that are, and can make money will be taken on and marketed whereas the drunk college students singing karaoke will languish at the bottom.

To expound a bit more, I think there has to be a threshold for number of hits for an original piece of content for ONLY that piece of content to trigger an advertisement being placed on it, and probably a higher number before the user got a kickback.