Ron,

If you want to see spin, look no further than this thread.

You didn't post all of what Davis said. What he said before the paragraph you posted is telling and Plouffe's statement is the result of it.

"This election is not about issues," said Davis. "This election is about a composite view of what people take away from these candidates."

Davis added that issues will no doubt play a major role in the decisions undecided voters will make but that they won't ultimately be conclusive. He added that the campaign has "ultimate faith" in the idea that the more voters get to know McCain and Barack Obama, the better the Republican nominee will do.