Let's not overstate technology?

Have you any idea how much $$$ is spent on technology in sports, in order to gain an advantage over a competitor?

Have you any idea the time difference between gold, silver, and bronze in some of these races? We're talking fractions of a second, hundredths of a second sometimes, between "champ" and "doesn't make the front page of the news for finishing 1 finger length behind."

I mean, really, do a little homework!