Tundaryeti (Glenn) --

Having sent out press releases before, the short answer is, it depends. First of all, most journalism types aren't scientifically savvy and if your release is laden with a lot of technical jargon, they will look at you as if you've grown another head. So, don't expect much of anything, at first. Second, it also depends on what is deemed newsworthy. Britney Spears' antics will trump your cutting-edge technology. Third, you're entering into a world of denial. Peak oil??? Nah, all we have to do is drill, drill, drill and all will be back to normal. Fourth, few who receive your release will be competent to evaluate it. Is this some crackpot scheme? Fifth, even sympathetic editors may be hard put to make this accessible to the general interest or business reader. Sixth, remember that the business of newspapers is to sell papers, so the sports score of a local team or a gruesome ax murder may crowd out your submission.

Good luck!