The 'lifestyle' of the PINK line is... buying more Victoria's Secret clothes when you have more disposable income. Just as Baby Gap and Gap Kids provide trans-generational Gap clothes for 80s hipsters who grew up and now have kids. The idea of a branded 'lifestyle' is both hilarious and profitable.

Oh, and if I want a real fitting? I measure myself, or advise people to go to a high-end store. Victoria's Secret will hard-sell you an ill-fitting bra, or you'll be seduced by a 'bargain' (only $20 for something I'll need to wear all day that sort of fits!). The idea that Heidi Klum's model-sized cups (plumped with Photoshop in print ads) bear any relation to the fleshy funbags on my chest, and that her modelling is an endorsement is, again, laughable.