The plight of apes in captivity and in the wild or connected. Recent studies have shown that our use and abuse of apes for our entertainment and medical has undermined efforts to save them in the wild. Because they are seen in commercials and because they are subjects of abuse, people do not realize they are endangered. If we can't give them respect in captivity, how can we expect to give them respect in the wild? All species are critically endangered and very close to extinction, yet we don't think twice about exploiting them here in the US.

Both issues are need to be addressed to save the species as a whole.