May I strongly suggest you include this story in the ad then? Why is it omitted? Admirable as these stories may be, no one in America knows about them, we just know John Edwards was a trial lawyer, and without any specific information, naturally conclude this "the worst" is either your illness (My sympathies to you as one who has experienced cancer as well as lost a sister to it, both in our teenage years) or your son, because these are the only real "worst" events that the media has deemed fit to inform us of. If this is really the thrust of the advertisment why not mention it?