When successful companies run by conservatives do something that's (at least barely) legal but might offend the sensibilities of a few, conservatives bleat that the company has every right to behave as it wants within the law. Then when companies choose to do something that might be construed as liberal (whether it's something as clearly liberal as same-sex-partner health benefits, or as much of a torturous stretch as claiming that Google's logo doodles have some greater meaning) then it's a horrible act that's trying to rend the fabric of American society.

The conservative media are just incensed that a basically liberal company has made billions of dollars without asking for their Conservative Seal of Approval.