I completely agree. Also, the line "Not once does he interrupt himself to say, You shouldn't really be taking this seriously." was absolutely ludicrous. No one telling a tall tale ever breaks the story to remind you that they are pulling your leg. The whole point of the genre is to make a story outrageous, but just believable enough to blur the line between fact and fiction. Gladwell did a great job. It's a shame Schafer didn't get the joke.