OK. We have two apparently contrary eyetracking studies.
1. Men, but not women, staring at a crotch: <link>
2. Women, but not men, staring at crotches: <link>
Question: How do we make sense of the two studies? Is one of them wrong?
My guess: They're perfectly reconcilable. The difference is that in the first study, the context is baseball, whereas in the second study, the context is flagrantly sexual.
1. Men are more obsessed with sex, at least mechanically, than women are. So in the non-sexual context, men are more likely to look crotchward.
2. Once the context is made explicitly sexual, as in the second study, this difference in obsession cancels out, and the biologically designed program to look for arousal cues takes over, leading women to look at the crotch, while men are left to look at the face.
What do you think?