Yes, it's too bad the creators (and many others featured in the Ad Report Card) tuned out the part where Bill was "planting seeds" for advertising and marketing.
There's a critical flaw in throwing away taxpayer money on anti-pot campaigns - it's that any public awareness message regarding the drug is going to get it wrong because there is no right way to deliver the message (as the ad creators even noted) - there isn't even a coherent message to deliver.
I'd give it an F on principle. There are plenty of other causes and hard-evidence based warnings to spend taxpayer money on, like unprotected anal sex, or not endangering others with your flu or TB (if you're sick, stay home).
This ad series is simply another in a long line of failures exposing the over-reaching self-importance of advertising and its sheer inability to consistently address serious subjects with any sort of, well, contribution to society. Thank goodness we still have comedians....
"Aliens don't do drugs and advertisers don't do smart."
