the commercial got my attenttion from the start and continues to do so upon subsequent viewings. im locked in visually from a photographer's standpoint. im intrigued by the poem so much that i researched it and read it in its entirity. yes i know what your're thinking. how could i not know about whitman blah blah blah...yet that's one of the reasons i chose to write this post. if not for the creation of crafty ad persons i may not have ever been exposed to whitman's work.
from the standpoint of a middle aged woman? the ad gave me a pang of hurt. as in "this cant apply to me anymore". yet i still have a bit of that spirit and am a wearer of levi's faithfully since the age of 14. then, as i read the whole poem, i found some solace or reprieve as i came across
Raise the mighty mother mistress,
Waving high the delicate mistress, over all the starry mistress,
(bend your heads all,)
Raise the fang'd and warlike mistress, stern, impassive, weapon'd mistress,
Pioneers! O pioneers!
AND
O you daughters of the West!
O you young and elder daughters! O you mothers and you wives!
Never must you be divided, in our ranks you move united,
Pioneers! O pioneers!
inclusion.
never has an ad given me a pause to thought as this one has, and i wont let that bother me. being made to think is good no matter what the impetus. and i will continue to wear levi's because that's how i roll.
