C'mon man. Whether you give a damn or not, we all know marketers are going to market - big deal! But, guess what they are banking on is a US victory; otherwise Redeem team sounds pretty stupid! So, if they win, it's a whole lotta sale of bikinis, shoes and what not, but if they lose, it is about quickly removing the "redeem team attire" products from the market. So, at least there's some excitement here ... it's fun to watch from the sidelines (cuz no matter what, I won't be buying anything to redeem myself - I'm long lost!)