so the author smugly insists, at the end of the article, that she and the male members of her household are eating activia for the taste, not because they buy any of the vague marketing assertions about benefit to their, um processes. but she also mentions that it costs 30% more than regular yogurt. so does it taste 30% better?

She also failed to mention whether or not Activa actually had the good germs it claims to have. I've heard different stories on this.

And she also failed to mention if Activia has any advantage over "regular" yogurt, taste or otherwise. This was an awfully long article, for it not to deliver any firm conclusions. Pretty much a useless read.

I'm sure Activia didn't consider it a useless read when they commissioned the article.

I think Activia tastes awesome. I love it! I've never had any issues with constipation, and don't notice any difference from eating Activia, but the stuff is darn good. I like the size of the container, I like that I can get multi packs of just vanilla, and I really like how it tastes. I am highly suspicious of the prune flavor, which sounds vile . . .