The Strike Will Happen...
by
KevDurden
06/26/2008, 10:36 PM #
But the AMPTP will have to cave, and quickly.
SAG members stand to lose nothing from going on strike, outside of a month or so of work. On the other hand, every other union, including the AMPTP, stands to lose more than they can afford. This will cause everyone in Hollywood to clamor for the AMPTP to bend on more of SAG's demands than it wants to. The WGA specifically will have no choice but to apply pressure to the AMPTP, as will the DGA.
The AMPTP, and moreover, ALL of Hollywood, took major financial losses from the WGA strike that they have not yet recovered from. They simply cannot afford to drag this out as long as they did previously. Summer television production has to continue if a somewhat normal fall season is to occur. SAG minimum scale pay is unaffected by advertiser revenue, per their Minimum Basic Agreement. Therefore, SAG members stand to lose very little, and WILL approve of a strike.
Simply put, the AMPTP doesn't have a financial leg to stand on. SAG knows it has to actually strike in order to scare the industry into bending on more of its demands, which will not affect its members' bottom line. And the AMPTP knows it can't stand up to them.
It's gamesmanship on a multi-billion dollar scale, and the blame rests solely on the AMTPT's short-sighted deals with the DGA and WGA. Had the AMPTP demanded a deal with SAG at the time they struck their other deals, they would have avoided this whole mess.
And AFTRA members wouldn't have to be thrown under the bus by their "big sis." They're the ones being demonized here, and it's the result of the AMPTP's short-sightedness, in combination with SAG's distinct brand of opportunism.