Reaganism was a personality cult
by
nerdnam
06/04/2008, 2:06 AM #
He was the first president elected almost explictedly on the basis that people liked him and distrusted his opponent. I believe much of this has to do with Nixon; after Nixon many people decided that 'character' counted more than political positions.
Actually Jimmy Carter was the first to run on 'character.' He ran less on politics then on the bizarre statement that he wanted a government as 'good as the American people'--whatever the hell that might mean. But having put 'character' first and foremost, he was then destroyed on the same basis, because he ended up being portrayed as weak and vacillitating.
Most following Democrats were also trashed on the basis of their supposed 'characters.' Dukakis in a tank helmet, John Kerry's 'swiftboating,' Al Gore's supposed lies, and Clinton's alleged affairs and scandals were all efforts to personally defame Democratic candidates as untrustworthy and unlikeable. These efforts also put 'character' before politics--a neat trick for Republicans, since most people probably agree with Democrats on the issues.
Republican candidates OTOH were built up as better human beings. Bush is supposedly somebody everyone would like to have a beer with. Much was made of his father's long resume and supposed sterling character. John McCain is said to be the son that every man would be most proud to have (personally I would prefer a son like Ringo). And Reagan of course was supposed to be everyone's favorite uncle.
In fact, as far as I can tell, the very essense of 'Reaganism' is that men of good character are needed in the presidency in order to contain and hold back the encroachment of big government. This is simply a weak version of authoritarianism, since it posits that government is not the will of the people, but a malignant bureaucracy that can only be held back by stong and perferably godly men.
Certainly this is how Bush has behaved in office; he has not respected the government or the Constitution and has tried to rule by personal fiat. He believes that his personal character and personal connection to God is better than government of the people, better than the polls and often better than reality itself. Reagan didn't quite go that far, but that is certainly the direction in which he went.
In order to present Republicans as men of character, it has been necessary to present Republican ideology as a set of simple positions. Republicans are always against taxes, spending, diplomacy, gays, welfare queens and so on. To vary from these positions is given as a sign of having a weak character. In fact, to vary from ANY position is now a sign of having a weak character. Anyone who changes their mind on any point is now called a 'flip flopper.'
Hence when Democrats try to deal with complex issues, they are then slammed as being insincere and shifty on the issues, as opposed to Republicans who supposedly never shift on the issues.
So this has been the basic game in the age of Reagan: the Republicans are supposed to have 'character,' and a firmly held ideology. Knock Republicans on 'character' (ie, attack Bush for draft dodging, or Reagan for his senility) and the Republicans still have their ideology to fall back on, the holding of which proves their character. Knock their ideology and this only proves something wrong with your character.
OTOH the Republicans only need to destroy Democratic candidates personally since many people already distrust Democratic ideology, simply because it isn't simple. Hence the effectiveness of character attacks on Democrats and the corresponding ineffectiveness of character attacks on Republicans.
Today Obama is attempting to run on his character, just as did Kerry and Gore and Dukakis. It's the "Trust me, trust my positions" approach (which was NOT the approach of Bill Clinton). And we can see that Republicans are already gearing up to attack that character. It may or may not work again--for one thing, Obama seems much better at selling himself than other Democrats have been. But how far can that go? In any case, it's hard to see how this is really a geniune change. It is still the same old game.