Alicia Shepard, NPR's ombudsman, wrote her column this week about the questions Jeanne and Shannon raised about the "Prozac Nation Revisited" segment of The Infinite Mind. Here's the link to Shepard's full piece. Her conclusion is below:

"On NPR's website listing "popular public radio shows," NPR should make it clear which are distinctly NPR-produced shows and which ones are not. For instance, the site lists Prairie Home Companion and provides a link, even though the popular show is produced and distributed by American Public Media, a competing public radio service.

The Infinite Mind, particularly since it deals in the controversial world of science and medicine, should include information on its website about how it is funded. It should also add Peter Pitts' public relations job to the link for the "Prozac Nation" episode and to any related transcripts.

Being upfront about real or potential financial conflicts of interest is key to establishing credibility. Financial associations don't mean that experts should necessarily be disqualified as commentators, but the public must be told about them.

With the Internet, it is much easier for news operations to be transparent, and they should take advantage of the ability to be more transparent if they ever want to win back the public's respect and trust."