Need some money? Let's sell the naming rights! It's only a matter of time before the government does take this into account, and we'll be getting subsidies from big companies to shill their products. Not unlike cigarettes for soldiers, we may soon get School Lunches, brought to you by Skittles, and Shop Class, brought to you by GM. There could be a host of mutual synergies to be derived from naming rights. This abortion brought to you by Johnson & Johnson.