The XX Factor: What women really think.

Misogyny or Hilarity?

As of late, some blogs have made a sport out of calling out advertisers for being misogynist, but this one I really don't get. For some reason, Jossip (Jossip?) has deemed this IMO totally hilarious ad for U by Kotex misogynist. In it, a beaver uses a maxipad as a sleeping mask to drive home the point that users can "sleep easy with maximum protection." Of this joke, Jossip opines "this week misogyny ran rampant." Really? Now we're supposed to be offended by animatronic beavers wearing sleeping masks? "Nice to know the ad industry is opening its doors to vulgar 7th grade boys." Ugh, I say. Get over it! It's a beaver! It's a joke! (FYI, the campaign's been around for a while.) Does feminism mean we can't make beaver jokes? Maybe we American ladies could learn something from the Aussies.