The XX Factor: What women really think.

Between-Diaper Spenders

Samantha, Rachael, yes: Women over 40 are, if not yet terminal, terminally uncool. That seems to be the sole reason that More magazine has not been able to attract the kind of advertisers you would think would sign up for a magazine with 1.3 million readers whose average income is $93,000. Ironically, More's advertising staple of processed food manufacturers has helped insulate them from the ad page drop-off suffered by magazines that rely on luxury brands. But the notions behind this de facto ad boycott are themselves antiquated and based on decades-old thinking about consumers ... (Read the rest of this post, or the whole conversation, in DoubleX.)