The XX Factor: What women really think.

Rich Older Women Want More Than Pringles

I can’t quite get my head around the piece about More magazine in today’s New York Times. Apparently the fact that a magazine aimed at women over 40 is pulling readers who are women over 40—and rich ones, at that—is off-putting to advertisers. Silly me, I thought all advertisers cared about was money! But even though “the average More reader makes about $93,000, around $30,000 more than the average for Vogue, Allure or Harper’s Bazaar, according to Mediamark Research and Intelligence,” the ads it runs are notably low end: “The July/August issue’s ads included Crystal Light, Pringles, Coffee-Mate, packaged meals from Oscar Mayer, Bertolli, Tyson and Marie Callender’s, and two liquor ads—for wines under $10. Oh, and Friskies.” (Read the rest of this post, or the whole conversation, in DoubleX.)